Mila j tour

March 2018 saw Event Hackrz team up with Bennyboy Events to execute a tight scheduled music tour for US Superstar Mila J (Best known for her song collaborations with Trey Songz, Ty Dolla Sign and more...). We set up a tour that would heavily focus on fan engagement in Europe.

To do this we utilised 3 of Mila's exceptional selling points; Dance, Music & Fashion. Coming from a star-studded family, with little sister Jhene Aiko recently visiting the UK for a tour. We wanted to make sure this didn't shadow this exceptional talent. With our tour management offering, we provide more than just flights, a place to stay and a tour show. Check out what else we offer here.

We created fan driven experiences and in a 5-day period we conducted the following ...

  • Ticketed Tour show in Amsterdam (w/local support acts - combined social media following of over 100k)

  • Paid PA at Amsterdam's 2250 capacity super club - Escape

  • Ticketed Dance masterclass for fans in Amsterdam & London dance studios

  • Pop Up Meet & Greet in Collaboration with fashion brand Marbek (Clothing), sponsored by Relentless Energy Drinks

  • Professional photoshoot (locations across London selected by us)

  • Organised National Radio Run - Interviews with BBC 1xtra, Reece Parkinson, DJ Ace, Reprezent, Pulse (Individual show sponsored by Supermalt) and more... (https://www.bbc.co.uk/programmes/b09wyshy)

  • Music Video shot during trip through our production partners 50 Frames

  • Vapiano Collaboration for social media content

  • Sold out first concert in London @Omeara

  • In-house Graphic Design, Content Creation, Storyboarding, Planning & Management

Check out some pictures and videos below